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1 exposure potential
1) общ. потенциальное потребление* (показатель общего количества химического вещества, которое может быть усвоено организмом)2) рекл. потенциал рекламных контактов [рекламного охвата\]*, потенциальный рекламный охват* (общее количество рекламной аудитории, на которое может воздействовать данная реклама; зависит от размеров рекламного объявления и от его доступности, т. е. от того, в каком месте оно расположено или каким образом демонстрируется)More important than size is the accessibility of an ad. The placement and number of links to an ad is critical in measuring it's exposure potential. — Доступность рекламы более важна, чем размер рекламного объявления. Размещение рекламы и количество ссылок на нее представляют собой наиболее важные факторы при измерении потенциала рекламного охвата.
The advertising sign will rotate every 8 weeks to a new location to maximize exposure potential. — Рекламный щит будет менять свое местоположение каждые восемь недель для максимизации потенциала рекламного охвата.
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